People are now planning a boycott against Kerastase after their recent collab with Sydney Sweeney. This user claims ‘my wigs are perfect the way they are and don’t need chemicals to fake their perfection’…
**Kerastase Faces Backlash Over Sydney Sweeney Collab as Calls for Boycott Grow**
Luxury haircare brand Kérastase is under fire after unveiling its latest collaboration with actress Sydney Sweeney — and the reaction online has been anything but glossy. What was intended as a high-profile campaign celebrating glamour and effortless beauty has instead triggered a wave of criticism, sparking calls for a boycott from some vocal consumers.
The controversy began shortly after Kérastase rolled out promotional material featuring Sweeney, best known for her roles in *Euphoria* and *Anyone But You*. While many fans applauded the actress’s appearance, others saw the collaboration as tone-deaf and dismissive of diverse haircare needs.
One user’s statement quickly gained traction across social media: *“My wigs are perfect the way they are and don’t need chemicals to fake their perfection.”* The remark, which has been shared and echoed widely, struck a chord with communities who feel that luxury haircare brands often ignore or misrepresent the lived experiences of women who use protective styles, wigs, and natural hair alternatives.
Critics argue that Kérastase’s choice to spotlight Sweeney reinforces a narrow standard of beauty — one tied to unattainable ideals and high-maintenance products. For many, it feels like yet another example of a brand failing to celebrate the diversity of real hair textures, choices, and cultural practices.
“The issue isn’t Sydney herself,” one commenter clarified. “It’s that brands like Kérastase keep recycling the same faces and the same beauty standards, while telling the rest of us our hair isn’t enough unless it’s chemically treated or styled a certain way.”
As the backlash spreads, hashtags calling for a boycott have begun trending. Some customers have even posted videos tossing out their existing Kérastase products, while others vow to spend their money on companies they believe better represent inclusivity and authenticity.
At the same time, supporters of Sweeney and Kérastase argue that the campaign has been unfairly targeted. They see the collaboration as a natural extension of luxury branding, where aspirational beauty has always been the focus. Still, the pushback shows that consumer expectations around representation are changing rapidly — and brands that miss the moment risk more than just negative headlines.
Kérastase has yet to issue a formal statement addressing the criticism. Whether the brand chooses to clarify, defend, or adjust its marketing strategy will determine if this controversy fizzles out or fuels a larger shift in its reputation.
For now, what’s clear is that many consumers want more than just glossy hair campaigns. They want recognition — that wigs, braids, curls, coils, and every other form of hair expression are already perfect without chemicals or airbrushed ideals.
