In a gesture of appreciation for women everywhere and to highlight their unique contributions, McDonald’s, one of the leading fast-food chains globally, turned its iconic arches upside down.
This event took place in 2018, coinciding with International Women’s Day on March 8th, a day dedicated to recognizing the social, economic, cultural, and political achievements of women.
Some observers, taken aback by the alteration, speculated that it was related to the company’s rivalry with Wendy’s. However, this assumption was incorrect. A representative clarified that the logo was inverted to “celebrate women everywhere.”
The transformation was implemented at the Lynwood, CA location, and similar changes were made to the logos on their social media platforms. Additionally, employees wore uniforms featuring the modified logo, and special packaging was distributed at 100 locations nationwide.
“For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” stated Wendy Lewis, McDonald’s Chief Diversity Officer.
Lauren Altmin, the spokesperson for the company, stated that the alteration of the logo was intended to honor women globally. “We have a longstanding commitment to supporting women in the workplace, providing them with opportunities for growth and success.”
She further remarked, “In the United States, we take pride in our diversity, and we are pleased to announce that currently, six out of ten restaurant managers are women. The logo will be updated across all of the company’s social media platforms, and 100 restaurants will feature special packaging, crew shirts, hats, and bag stuffers.”
McDonald’s is not the first organization to recognize women and highlight the significance of gender equality. Previously, Johnnie Walker celebrated women by launching a ‘Jane Walker’ bottle and pledging to donate $1 for each bottle sold to charities focused on improving the status of women.
“Crucial discussions regarding gender remain at the forefront of cultural discourse. We firmly believe that there is no better moment than now to unveil our Jane Walker icon and support pioneering organizations that align with our mission,” stated Stephanie Jacoby, vice president of Johnnie Walker. “We take pride in celebrating the numerous accomplishments of women and all those involved in the pursuit of progress in gender equality.”
Brawny also participated in this initiative by replacing the Brawny Man with female representations and contributing $100,000 to Girls, Inc.
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